MrBeast launches “Beast Land”: a real-life theme park inspired by his viral videos
MrBeast, the world’s most popular content creator, known for his over-the-top challenges, philanthropy, and multi-million-view videos, is bringing his digital universe to life.
The result is Beast Land, his first official theme park, opening in Riyadh, Saudi Arabia on November 13, 2025, and running until December 27.
Jimmy Donaldson’s goal is clear: to let his fans “live inside a MrBeast video”.
Rather than competing with traditional amusement parks, Beast Land aims to reinvent entertainment by combining competition, technology, physical action, and real rewards.
What’s inside Beast Land
The park is structured as a giant challenge arena, divided into themed zones inspired by MrBeast’s most famous videos.
Key attractions include:
- Tower Siege: catapult balls into massive tubes to score points under pressure.
- Drop Zone: a trap-door showdown where quick reflexes determine survival.
- Airmail: a zip-line precision drop challenge suspended high above the park.
- Laser Run: a high-tech obstacle course with sensors and real-time scoring.
- Prize Wall: touted as the world’s largest prize wall, offering everything from exclusive merch to VIP creator experiences.
Beyond that, Beast Land features 40+ themed stores and restaurants, 15 physical action games, and 12 interactive experiences across an illuminated cyber-arena inspired by his YouTube aesthetic.
Ticket levels and digital immersion
Visitors can choose from multiple experience tiers:
- General entry for free exploration and leisure areas.
- Beast Mode, allowing direct competition in challenges with ranking and prizes.
- Beast Mode +, a premium pass for fast-track access, exclusive games and meet-and-greets with influencers.
Each participant receives a digital score profile, tracking points, rankings, and personal stats that update in real time on park leaderboards.
Competition meets community
Beast Land’s core philosophy is to transform spectators into active competitors.
Every zone is designed for participation, filming and sharing, reinforcing MrBeast’s social DNA:
- Built-in GoPro and “Selfie Stage” stations allow direct recording and broadcasting.
- Winners’ names and scores appear on massive LED walls across the park.
- Daily live events and mass challenges recreate the excitement of his biggest online stunts.
The result: every guest feels like they’re starring in a MrBeast production.
Branding and cultural impact
Beast Land expands the MrBeast brand ecosystem, joining his previous ventures such as MrBeast Burger and Feastables.
It represents the next stage in his evolution—from YouTuber to global entertainment entrepreneur.
For fans, it’s a once-in-a-lifetime chance to step into his universe.
For the industry, it signals the rise of creator-driven experiential entertainment, where digital personalities become architects of physical worlds.
The choice of Saudi Arabia reflects not only a strategic market expansion but also the country’s ambition to become a global entertainment hub.
Challenges and the road ahead
Despite massive anticipation, some questions remain:
- Limited duration: operating for just six weeks, Beast Land functions as a mega-event rather than a permanent park.
- Location accessibility: international fans may find travel difficult, though global media coverage ensures virtual participation.
- Scalability: if successful, Beast Land could tour globally or evolve into permanent locations in the U.S. and Europe.
Industry experts predict it could become the most successful temporary park ever built by a digital creator, redefining what influencer-led entertainment can achieve.
Conclusion
With Beast Land, MrBeast brings the excitement of his online challenges into the real world—creating a hybrid between amusement park, competition arena, and social experience.
It’s an experiment in physical virality, where every visitor can live the thrill, chaos and joy that made his videos legendary.
For fans, it’s the ultimate playground.
For entertainment, it’s a glimpse of the future—where creativity, technology and community collide to create something entirely new.
